From the Field: Promoting The Birth Survey

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PROJECT TITLE

Promoting The Birth Survey

NAME OF ORGANIZATION, AGENCY, OR INSTITUTION

Bay Area Birth Information

PRIMARY CONTACT NAME AND TITLE

Jeanne Batacan, Co-Founder

PROJECT AIM AND GOALS

In the US, it is nearly impossible to access information about the quality of an individual health care provider or institution. The 2001 Institute of Medicine report, Crossing the Quality Chasm, underscores transparency as one of ten key steps necessary to overall health care system improvement.

Women of childbearing age need accurate, objective data in order to make informed choices about birth settings and providers. The Birth Survey, a mechanism to share, systematically track, and retrieve up-to-date information about the quality of care received will equip consumers with the information necessary to make informed decisions and enable individuals to play a larger role in determining their care and to make real informed health care choices.

At the heart of the project is an on-going, online consumer survey, www.thebirthsurvey.com, which allows women to anonymously provide feedback about their birth experience with a particular doctor or midwife and within a specific birth environment. Responses are made available online to anyone deciding where and with whom to birth. Paired with this experiential data are official statistics from state departments of health listing obstetrical intervention rates at the facility level.

BLUEPRINT AREA(S) ADDRESSED

STRATEGIES USED

RESULTS

The Birth Survey is a part of the Coalition for Improving Maternity Services (CIMS) Transparency in Maternity Care Project. CIMS tracks results. www.motherfriendly.org/

WEBSITE

www.thebirthsurvey.com

TOOLKIT DESCRIPTION

To learn more about TBS, go to: www.motherfriendly.org/grassroots.

To obtain linking buttons and a link to other PR materials go to: www.thebirthsurvey.com/PRMaterials.html

FOR MORE INFORMATION

Jeanne Batacan: mamajb@msn.com

Filed in Blueprint, Clinical controversies, Community education/outreach, Consumer advocacy or political action, Decision making and choice, Performance measurement, Performance measurement/reporting, Strategies on Tue., Jul 17, 2012